One of the top sports brands in the world, PUMA is known for designing sneakers shoes and products for world-class athletes and sports teams, whether they compete in basketball, football, golf, jogging and training, or racing. Herzogenaurach, Germany, is home to PUMA’s headquarters, and more than 14,000 people work there from more than 120 different nations.
PUMA’s Story
PUMA’s long-standing tradition of producing high-quality athletic goods started with the Dassler Brothers Shoe Factory, established by Rudolf and Adolf Dassler in their German home in 1919. 28 years later, the brothers fell out and went their separate ways. Rudolf Dassler relocated to another building that belonged to the family and established PUMA. He converted this storage building into a factory with the aid of 14 workers. And the rest was history.
Leaders On And Off The Field
By offering a large assortment of well-designed sports gear suitable for both recreational and competitive activity, PUMA has added pleasure to practicality. PUMA offers a variety of comfortable sports apparel and equipment to help you compete on the playing field while enabling you to incorporate sports into your lifestyle with fashionable sportswear that can be worn everywhere, from running shoes for track and field to footwear for golf.
PUMA’s Sustainability Efforts
PUMA is dedicated to producing better sports goods and making a positive impact on both the environment and society. They strive to improve in a number of sustainability categories, including Fair Income, Products, Health & Safety, and more, by collaborating with stakeholders on the 10FOR25 sustainability plan. In this way, they can produce better products and contribute to a better society.
PUMA Innovation
PUMA strives to be at the forefront of innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guide PUMA Innovation. This principle is the pursuit of creating products that adapt to human body movement and the environment based on thermoregulation, movement or fit, which led to the creation of PUMA’s self-lacing Fit Intelligence Training Shoe.
PUMA Against Social Injustices
PUMA designs better sneakers shoes. Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. In 2018, PUMA established #REFORM to honor the 50th anniversary of Tommie Smith’s Silent Gesture as an effort to stand up against the broken U.S. criminal justice system, and support organisations who inspire real change.
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